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I have been super busy the last couple of weeks. I may have mentioned that I am listening to a podcast, Etsy Conversations. I have learned a lot about improving my Etsy shop. I have spent the last couple of weeks re-doing my tags and titles. I am learning a lot about SEO - search engine optimization. My views have gone up quite a bit, but not much of an increase in sales. However, the shop has doubled in income compared to this time last year. I am finding it fascinating how descriptions and tags affect views.
I have also been revamping the labels on our products. I am a "visual" person so packaging is high on my list of priorities.
Here are some of the labels I have done for our jar candles.
The wax melts have a new look also:
Soaps too!
The brick and mortar in town is also keeping us very busy. Our dips and mixes are selling very well. I laugh now when I think of how nervous I was about this move, but I am so glad we went on board. The people I work with are fantastic and a lot of fun!!
I've also been working on grungy candles. I love the Candy Cane scent even though I really should be working on the fall grungies.
A few posts ago I mentioned that I had switched supplies for my container wax. Bad move. I am back to using what I have always used. The first candles I made with the new wax turned out nice - but after a few days they looked awful. You could see air pockets and they took on a gelatinous look. I am so glad I didn't order a lot of it. It is gooey and a total pain to scoop out of the plastic bag it comes in. Ugh. I am using it a wee bit at a time in my tarts.
My problem with the sink holes turned out to be that my wax was overheating in my melting pot. It heats up way too fast now. I think it might be time for a new one.
Here are a few of the things I've worked on since my last post.
